---
title: "Glossary: Journey Types and Attribution Terms"
description: "Use this glossary to understand the journey and attribution terms used across Knotch One:"
url: https://help.knotch.com/en/articles/101-glossary-journey-types-and-attribution-terms
collection: "Journeys"
updated: 2025-06-24
language: en
---

# Glossary: Journey Types and Attribution Terms

Use this glossary to understand the journey and attribution terms used across Knotch One:

### 🔄 Journey Types

-   **Conversion Journey**  
    A single path leading to one conversion. Used in **Journeys** view.  
    Journeys with multiple conversions are split into separate conversion journeys.
    
-   **User Journey**  
    A full flow of user behavior across a session, which may include multiple conversions. Used in **Dashboards**.
    

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### 🔍 Conversion Types

-   **Single-Touch Conversion**
    
    -   **Journeys Definition:** User viewed one page _one time_ before converting.
        
    -   **Dashboards Definition:** User only saw one page (even if multiple views), with no other pages involved.
        
-   **Multi-Touch Conversion**
    
    -   **Journeys:** Journey includes more than one page view (even of the same page).
        
    -   **Dashboards:** Journey includes more than one _unique_ page before conversion.
        

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### 🎯 Attribution Touchpoints

-   **First Touch**  
    The first page a user visits in a journey or conversion path.
    
-   **Mid Touch**  
    Any page between the first and last touch (excluding the converting page).
    
-   **Last Touch**  
    The final page visited before the conversion occurs.
    
-   **Converting Touch** _(Journeys only)_  
    The page where the conversion takes place. Not shown in the Page Influence table but counted.
    
-   **On-Page Conversion** _(Dashboards only)_  
    The page where the conversion occurs, counted as the final step in the user journey.