---
title: "What are First, Mid, Last, and Converting Touches?"
description: "Definitions for the four main touch types used in attribution models."
url: https://help.knotch.com/en/articles/100-what-are-first-mid-last-and-converting-touches
collection: "Journeys"
updated: 2025-06-24
language: en
---

# What are First, Mid, Last, and Converting Touches?

Definitions for the four main touch types used in attribution models.

Here’s how each attribution touchpoint is defined:

-   **First Touch:** The first page in the journey
    
-   **Mid Touch:** Pages seen between the first and the last (excluding the final page)
    
-   **Last Touch:** The page seen just before the user converts
    
-   **Converting Touch:** The page where the conversion happened _(Journeys only)_
    
-   **On-Page Conversion:** The page where the conversion happened _(Dashboards only)_
    

Example:  
**Journey: A → B → C → D → Conversion on D**

-   First Touch: A
    
-   Mid Touch: B, C
    
-   Last Touch: C
    
-   Converting Touch / On-Page Conversion: D